Image SEO (Image Search Optimization) makes your pictures rank in image search and strengthens the pages they live on. Images are also a core part of user experience, so the discipline overlaps with performance work.
How it works
Image systems read several layers of context:
- Descriptive file names: a screenshot named rixdocs-track-changes-menu.png carries meaning that image-2026.png does not.
- Alt text: a short, honest description of what the image shows — for accessibility first, for indexing second.
- Surrounding text: captions, headings and nearby copy frame what the image is about.
- Technical health: modern formats, compression, explicit dimensions and lazy loading keep pages fast, and fast pages rank better.
How Rixoffice applies it
Every product screenshot and asset on the Rixoffice site follows the same rules:
- File names describe content and feature — the logo is logo.png, product shots map to the app they show, so image search for a feature surfaces the right visual.
- Alt text states what is shown, in plain language, matching the terminology used in the documentation.
- Images ship in modern formats with explicit dimensions so layout does not shift while loading — protecting the Core Web Vitals described in Technical SEO.
- OpenGraph images are generated per page type so social shares and messaging apps show a meaningful preview, which supports SMO as well.
- Inside the app itself, image features like background removal and cutout in RixSlides exist because images are central to the product experience — the website mirrors that visual-first mindset.
Quick checklist
- Name files descriptively with hyphens, before uploading.
- Write alt text that describes the image for someone who cannot see it.
- Convert to WebP or AVIF and compress.
- Set width and height attributes to prevent layout shift.
- Lazy-load images below the fold; never lazy-load the hero.
- Keep an image sitemap if images are a primary traffic source.
- Match image terminology to the page's headings and copy.